JTN Blog

Thought leadership in Professional Services

Nowadays, people are expecting a lot from businesses, more specifically, they expect more from sales and marketing. No longer will ‘in your face’ marketing work, firms know when they are being sold to and they’re likely to ignore it. Instead, you must attract them...

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The Importance Of Client Retention

One of the most important focuses for any company is generating new leads and enquiries. It’s an area of business that is valued but inevitably occupies a large amount of people’s time.While attracting new clients will help your business grow, it shouldn’t be your...

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Why You Should Use Imagery

When you’re creating anything client-facing that’s going to impact a potential client’s opinion of your brand, there are many components that need to be taken into consideration, one of the most important components being the visual side.In a previous blog about...

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Social Media Isn’t Your Only Option…

Social media has become the ‘go to’ strategy for many digital marketers, thanks to its ability to reach so many for so little. We often use social media to spread the word about our own offerings, as well as those of our clients, because it targets so precisely....

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Our Top 5 B2B Email Subject Lines & Why They Work

41 to 50 characters is said to be the ideal email subject line length, according to research conducted by Return Path. To give you an idea, the title of this blog is 49 characters long (with spaces), so it shouldn’t be TOO difficult to write…right?Wrong.If you’ve ever...

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How to increase traffic to your blog

We recently wrote a piece about the importance of creating a template to format all of your company’s blog posts. Since then, we’ve had lots of great feedback and questions from our readers and clients, asking specifically about blog search engine optimisation (SEO)....

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How To Convert Leads Into Clients?

The whole function of a marketing campaign is to generate leads and potential clients. Getting your company’s name in front of your ideal target audience is a great start, but transitioning those contacts through the marketing funnel by turning them into lukewarm...

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What to avoid when creating an email campaign

Most companies today send out emails to their list of contacts and warmed leads in order to maintain a level of communication with them and eventually make a sale. Sending out regular emails is a great way of keeping and building relationships with your current and...

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Components of a strong landing page

A huge part of a successful marketing strategy is planning. Knowing what the next step is once you have interest and traction on a campaign, a social media post or even through your website, is crucially important. Every company must know how to create a landing page,...

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Check out this new amazing concept

One thing that seems to have taken the internet by storm recently is clickbait, specifically in email subject lines. Notice the title of this blog? I’m sure you’d agree it’s a little bit over the top. Well, this is an example of what clickbait is like.Clickbait: “A...

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NOT outsourcing could cost you

Outsourcing has previously been seen as taboo, with many associating it with a company that is struggling or lacking in-house capabilities. However, there are so many positive elements that businesses have overlooked, until now. In the past few years, outsourcing has...

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Writing A Great Blog Post

As you have probably noticed, we create a lot of content. Most of the time we write about something that previous clients have queried, and sometimes we write about trends or industry news – we try and vary the topic as much as possible. However, there is ONE thing...

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A New Way: Using Old Content

Content – its something that (hopefully) you or your company produce a lot of. It’s a brilliant source of marketing, as it helps to demonstrate your expertise and spread the word on what you do/offer.BUT…It can be incredibly time consuming to generate. We often get...

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Engaging content drives new business

The topic of content marketing is very much en vogue right now, and not just with marketers.Businesses of varying size and industry are producing quality content to engage with their ideal prospects and attract new clients to their firms.And with much success!But...

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Do you really know your ideal client?

A staggering “78% of CMOs believe custom content is the future of marketing”, according to DemandMetric. This comes as no surprise, as at least 50% of online consumer time is spent engaging with unique content (Source: HubSpot). And yet, so many businesses struggle to...

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How to Attract More Clients

It goes without saying that content is the cornerstone of any successful lead generation campaign. However, content creation (whether it’s blog posts, guides, emails etc.) are no longer a “deviant” strategy.These days, businesses without an end-to-end inbound...

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Goodbye to the Good

In his book of the same name Dr. Henry Cloud describes 3 types of “necessary ending” in all types of relationship... using the analogy of a rose bush.Cloud says that consistent “pruning” of sub-optimal relationships (branches) is absolutely necessary in order to...

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