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Get your firm heard: Storytelling in content marketing

Get your firm heard: Storytelling in content marketing

Content marketing has been dominating the world of B2B marketing over the last few years, and this looks to continue with Content Marketing 3.0 now on the horizon. You don’t have to look far to see that more and more businesses are attracting their target market by...

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Welcome to Content Marketing 3.0

Welcome to Content Marketing 3.0

Content Marketing 1.0 was as simple as the brochures you used to read on a plane telling you all about the various places to visit in the States. But since those early days, and with the help of technology and the internet, content marketing has evolved into something...

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LinkedIn – What’s In It For You?

LinkedIn – What’s In It For You?

LinkedIn is the black sheep of the social media family. It’s overlooked, downplayed, and regularly poopooed, but there are a number of features that can make marketing your firm and getting in front of the right audience much easier. You just need to know WHAT they...

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Marketing jargon explained…

Marketing jargon explained…

Marketing is well known for its use of industry jargon. We just love abbreviating and shortening words, making it almost impossible for anyone who isn’t ‘in the know’ to understand what is being said. However, fear not, as we here at JTN have decided to break the...

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Where Do You Find The Time? Tips For Creating Fast Content!

Where Do You Find The Time? Tips For Creating Fast Content!

But when you temporarily run out of new content ideas, it’s important not to get discouraged and stop creating content altogether – a creative pause can be a good thing! Use it as an opportunity to explore new methods of content creation. You might find that different tactics welcome a whole new kind of audience.

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