I frequently find myself reminding clients, friends and colleagues that there are marketing lessons to be learnt almost everywhere in everyday life. I was reminded of one of the MOST important lessons the other day…
As you may know, for many years I’ve done a lot of marketing work in the entertainment industry (movies, videogames, music, etc) and we did recently some work for a live concert targeted at under 18s.
When we arrived on the day there were the usual ticket touts (in the US you call them scalpers) in operation trying to sell over-priced tickets to the event to poor folks who hadn’t been able to buy their tickets before the event sold out.
But these scalpers were having ZERO success!
Why? Keep Reading
