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How to Extend the Reach of Your Marketing Materials…


If you’re a smart marketer, you know what you should be doing to grow your business (and probably even instruct your clients not to skip a marketing beat) – But, it’s not always easy to follow your own advice. “There aren’t enough hours in the day…” “I’ve got too much client work to focus on…” […]

Why I Dislike Facebook “Likes”


Why I Dislike Facebook “Likes”

Let me start by saying that I’m all for Facebook advertising. With 27% of all time spent online spent on social networking websites (Source: Experian Marketing Services), Facebook’s 1.3 billion active users represent incredible opportunities for marketers to reach almost any audience and target people with almost any interest. Facebook advertising has been extremely successful […]

Facebook Edgerank Exposed


Simply put, here’s what Facebook’s News Feed ranking algorithm, known as EdgeRank, means to you: The more users interact with a page, the more likely they are to see a new post from that page. Likewise, if there’s little interaction with a given page, the less likely users are to see new posts from that […]

End of Year Bottleneck Elimination and Goal-Setting


At the end of each year we here at JTN & Associates take a few days (between Christmas and New Year) to reflect on the previous year and plan for the next. During this time we: Identify and eliminate bottlenecks that have been slowing our progress Plan strategic goals for the next 6 months, based […]

Why It Pays To Stop Selling…


Why It Pays To Stop Selling…

You already know that compelling content has the power to cut through the noise of online sales messages and reach your prospects at every stage of the buying journey in ways that interruptive outreach marketing just can’t. Everyone knows they should be producing relevant content to attract more of their ideal prospects – but that’s […]