Smart Marketing for Consultants, Coaches & Training Providers

The Downside of Discounts…

The Downside of Discounts… post image

Hi there – quick update for you.

The folks at KISSmetrics have just published a new guide of mine: Can You Buy Loyalty? The Downside of Discounts

It’s already got a ton of re-tweets, and I thought you’d find it eye-opening too!

(I might be totally wrong, of course… in which case, skip right along)

Read here:

Can You Buy Loyalty? The Downside of Discounts

Let me know what you think,

James

P.S. If you haven’t seen this piece on Authenticity, find out why it’s been the most popular of the whole year…

Why Authenticity is the Key to Growing Your Business

 

Photo credit: TheGiantVermin

How I Got Interviewed By INC Magazine

How I Got Interviewed By INC Magazine post image

A few months ago I was at home finishing off some client emails at around 10pm and I got an unusually late call from my assistant, Charlotte.

“A journalist from Inc wants to interview you ASAP” she said. “It’s for the next issue of the magazine.”

Now, I knew from experience I had to move fast as journalists often have super-tight deadlines.

We get interview requests almost every day. But not from Inc Magazine.

This one I couldn’t miss.

So I immediately got in touch to arrange a time to talk.

From there, the journalist extracted the parts she needed and – a few weeks later – the feature appeared in Inc Magazine across the world.

A BIG boost to JTN & Associates’ authority, awareness and even SEO.

Cute story: Every time I’m featured in a magazine or newspaper, my wife insists on buying her own copy from the local newsagent
(“news stand” for you US folks) even if I’ve already got an advanced copy. It’s her way of letting me know she’s proud.

So how did this interview “fall in my lap?” [click to continue…]

Guaranteed Top-Tier Promotion For You or Clients?

Guaranteed Top-Tier Promotion For You or Clients? post image

Hi there – quick question for you today.

Do You Want This?

We’re thinking of launching a press release writing and publicity service that gives you (and/or your clients) all this:

  • Press release written for you by our in-house team of expert copywriters
  • Distribution via the world’s best online distribution news network
  • Distribution to premier news organizations including New York Times, USA Today and lots more, via the Associated Press news wire
  • Guaranteed coverage on top-tier websites including Yahoo, NBC, CBS and others (only available for releases written by us, for obvious reasons!)
  • Personal guidance on how to leverage this world-beating coverage and marketing to further promote and grow your business. [click to continue…]

How Can I Spend MORE Money?

How Can I Spend MORE Money? post image

Hi there – greetings from a sunny London, England!

This topic has come up a few times with Private Clients recently and it’s important, so I thought I’d send you a quick summary too.

The Problem: Most new startups and small business owners are constantly looking to spend less money.

  • Less on marketing (e.g. switching from postal mail to email)
  • Less on staff (e.g. over-working existing employees instead of hiring more)
  • Less on client service (e.g. moving personal support to online FAQs)

…the list goes on.

BUT that’s a short-sighted and leads to an inevitable decline. Every. Single. Time. [click to continue…]

How The X-Men Can Save Your Business

How The X-Men Can Save Your Business post image

Call me a geek if you want…

But I for one am more than a little excited about the new Wolverine movie due out this summer.

What’s not to like? The guy oozes cool, he’s badass, he’s virtually indestructible and – last but not least – he has those metal CLAWS.

But there’s more to Wolverine than meets the eye – he is a complicated character with hidden depths. What you might not realise is that he and his relationships with his Marvel buddies the X-Men can actually teach us some incredibly valuable lessons when it comes to business.

Recently I got to thinking about this and surprisingly I found a ton of parallels – not least in regard to the issue of mentoring and coaching. I realised some important and fundamental truths about the topic can actually be illustrated really well by these superhero mutants, so sit back whilst I share with you how you can benefit from a little X-Mentoring (…see what I did there?) [click to continue…]

About Big Goals (What + Why…)

About Big Goals (What + Why…) post image

 

Hi there – I have a question for you.

What’s your big goal?

David Novak (chairman of the company behind KFC, Pizza Hut and Taco Bell) likes to ask new managers: “What’s the single biggest
thing you can imagine that will grow your business or change your life?”

Not gradual improvement, not iterative change. A BIG GOAL that will totally change your business.

It doesn’t have to be quick. But it has to be big. [click to continue…]

2 New JTN Guides Published

2 New JTN Guides Published post image

London Sunshine

Hi there – happy Tuesday to you from a (finally) bright and sunny London, England!

A quick message today about two posts I think you’ll find useful.

(I say that partly because I wrote them, and I wouldn’t have written them if they weren’t useful… PLUS these have been published by two other (big) names, so they clearly thought so too!) [click to continue…]

The Problem With Fast Customer-Getting…

Hi there,

the other day we talked about fast customer-getting. That’s all very well (and work well it does) but it requires direct effort.

You put some effort in… you get customers back.

But once you’ve got that running nicely, you can LEVERAGE that into a far more effective (and consistent) stream of new business… using long-term strategies.

Here’s how the most successful companies do it: [click to continue…]

3 Fast Customer-Getting Methods We Use

Greetings from London, England on a cold but (at last) sunny day!

If you’re looking for customers (who isn’t?) and you don’t have forever to wait, then this is for you.

So allow this English gentleman to entertain you with three of the finest customer-getting strategies we use in my business and for our clients.

These are for rapid customer-getting… the kind of “do it today, get customers tomorrow” kind of thing (ok, perhaps the day after – unless you’re REALLY determined, that is)

Let’s get to it… [click to continue…]

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